Unveiling the Best DeFi Marketing Agencies: A Close Look at Top Performers

In the burgeoning DeFi space, marketing your project right is pivotal. A DeFi marketing agency that understands the intricacies of decentralized finance can significantly bolster your project’s visibility and credibility. This article explores the creme de la creme of DeFi marketing agencies, with a special focus on their services, clientele, and proven expertise in the field.

The DeFi marketing realm is a dynamic and complex field, necessitating a deep understanding of blockchain technology, decentralized finance protocols, and effective marketing strategies. With the right agency by your side, navigating through the DeFi marketing maze becomes a less daunting task.

Each agency listed above has a track record of successful campaigns and satisfied clients. They have the necessary tools, expertise, and experience to propel your DeFi project to new heights. Whether you are launching a new DeFi platform or looking to ramp up your existing project’s marketing efforts, these agencies are well-equipped to provide the support you need.

The right DeFi marketing agency can be a game-changer for your project. It’s essential to choose an agency that not only understands the DeFi space but also has a proven track record of success. Engage with one of these top-tier agencies to ensure your DeFi project receives the visibility and credibility it deserves in the rapidly evolving decentralized finance ecosystem.

Note: The information for the comparison table to find Best DeFi Marketing Agency has been primarily sourced from tradecrypto.com.

What is DeFi Marketing?

DeFi marketing refers to promotional activities that raise awareness and drive adoption of decentralized finance platforms and applications. Like other niches, DeFi projects need marketing at each stage, from pre-launch to post-launch.

DeFi marketing aims to:

• Educate people about DeFi and demonstrate its advantages over traditional finance
• Build trust and credibility around a DeFi platform
• Attract users, investors, and partners
• Promote adoption of the platform and its solutions

Why DeFi Marketing Matters

With so many DeFi platforms launching, competition is intense. Effective marketing is crucial for several reasons:

• Increasing reach – Promotion expands awareness among target users, investors, and partners. This wider reach is key for growth.
• Building community – Marketing, especially community building, helps form an engaged group of platform advocates. This community can support you long-term.
• Establishing thought leadership – By consistently publishing quality content, you position your project as an authority in DeFi space. This boosts credibility.
• Converting users – Ultimately, marketing aims to convert prospects into users and investors. The right strategies nurture leads down the sales funnel.
• Securing funding – For newer projects, marketing plays a key role in attracting VC/angel funding, strategic partnerships, and community investments.

Choosing a DeFi Marketing Strategy

DeFi projects have a range of marketing options to consider. The most effective approach depends on your specific solution, target audience, and campaign goals.

Pre-Launch Stage

In the pre-launch phase, focus on laying the groundwork to support your project at launch and beyond:

Identify Your Target Audience

Pinpoint the users, investors, and partnerships you want to reach. Build detailed buyer personas to guide your messaging and outreach tactics.

For example, are you targeting:

• Crypto enthusiasts looking for passive income?
• Institutional investors interested in diversification?
• Tech startups who could use your protocol to build applications?

Develop a Marketing Plan

Create a comprehensive plan covering strategies, deliverables, timeframes, and budgets for each campaign stage.

Build Community

Start engaging potential users and advocates through social media, content marketing, influencer partnerships, and community building initiatives.

Examples:

• Create social media accounts
• Publish blog content introducing your project
• Attend relevant conferences and events
• Launch bug bounty programs
• Airdrop tokens to early supporters

Launch Stage

When launch arrives, focus on promoting platform availability, highlighting features, converting users, and expanding reach.

Social Media Marketing

Leverage platforms like Twitter, Facebook, Telegram, Discord, and Reddit to engage your audience. Share launch announcements, feature updates, user testimonials, and more.

Content Marketing

Publish blog posts, guides, videos, and other content that educates people about your platform and DeFi generally, positioning your project as a thought leader.

Influencer Marketing

Partner with industry influencers, experts, and KOLs to expand your credibility and reach new demographics.

Examples:

• Sponsor influencer videos/posts
• Guest interviews on podcasts/YouTube shows
• Co-create content with influencers
• Give free access to test products
• Pay commissions for referrals

Post-Launch Stage

After launch, work on sustaining awareness, retaining users, securing investments, and encouraging platform growth.

Partnership Marketing

Pursue co-marketing, integration, and other strategic partnerships with complementary brands and platforms. This expands your solutions.

Advertising

Run paid ads across channels like Facebook, Instagram, Google, Reddit, Telegram, and crypto-specific networks (Coinzilla, CoinTraffic, etc.) to keep driving conversions.

Email Marketing

Build an email subscriber list to share company updates, feature announcements, exclusive offers, and other information that nurtures engagement.

Two-Sided Targeting

Many DeFi platforms need to appeal to two distinct audiences: fund seekers and fund providers. Adjust messaging and marketing for each group.

Targeting Investors

To attract investors, demonstrate:

• How your platform facilitates returns through yield farming, staking, liquidity pools, etc.
• Ways you minimize risk exposure
• Competitive advantage of your model over alternatives
• Strong technical architecture and security
• Traction and usage metrics that indicate growth potential

Targeting Fund Seekers

When marketing to fund seekers using DeFi for borrowing, show:

• Lower interest rates than traditional financing
• Faster, more efficient application processes
• Flexible, customizable loan terms
• Lack of discrimination compared to banks
• Secure transactions through blockchain

Example Formats:

Working with a DeFi Marketing Agency

Given the learning curve of DeFi and crypto, hiring a marketing agency can optimize results. Considerations when choosing an agency:

• DeFi experience – Look for in-depth knowledge of decentralized finance and crypto/blockchain ecosystems.
• Technical expertise – The agency should understand complex concepts they’re marketing like protocols, wallets, yield farming, etc.
• Audience understanding – They should have experience marketing to crypto communities and emerging DeFi markets.
• Campaign expertise – Seek broad capabilities with strategies like influencer marketing, PR, paid ads, email marketing, and more.
• Connections – Established relationships with crypto influencers, publishers, and platforms are valuable.
• Reporting – Require robust reporting on campaign insights, performance metrics, and optimization recommendations.

While expensive, the right DeFi marketing agency provides expertise and strategic support that delivers significant ROI through increased brand awareness, community growth, user acquisition, and funding.

Conclusion

As DeFi solutions continue proliferating, the competition for user and investor attention intensifies. An effective marketing strategy is vital for differentiation. Key steps covered include identifying your audience, developing a marketing plan, executing the right campaigns for each stage—from pre-launch community building to post-launch user acquisition. DeFi marketing is complex. For many projects, leveraging a specialist marketing agency can provide the strategic and technical expertise required for success. With thorough planning and data-driven execution, DeFi platforms can cut through the noise, highlight their unique value, and achieve key business growth objectives.

FAQs

Q: What are some low-budget marketing options for DeFi projects?

A: Low-budget options include content marketing, social media engagement, building Telegram/Discord communities, participating in forums, influencer partnerships through product giveaways or commissions, and airdrops.

Q: What metrics should DeFi marketers track?

A: Key metrics include website traffic, social media reach/engagement, email open/click rates, community growth, conversions (sign-ups, sales), and ROI for paid campaigns.

Q: How can I evaluate potential DeFi marketing agencies?

A: Assess their DeFi expertise, technical knowledge, audience understanding, campaign experience, connections, reporting capabilities, fees, and reviews. Conduct interviews and request case studies.

Q: What mistakes should DeFi projects avoid in their marketing?

A: Overhyping products, not defining a clear audience, poor community management, ignoring negative feedback, lack of platform security, and failing to educate about DeFi’s advantages.

Q: How important are influencers for DeFi marketing?

A: Influencers are very impactful for raising awareness and trust. But balance influencer outreach with owned and earned media for more control over messaging.

Q: How can I balance DeFi marketing and security concerns?

A: Enable security features, get audits, work with ethical hackers, and be transparent about risks. Market the measures you take to maximize platform and user security.

Q: Should DeFi marketing change once a platform matures?

A: Yes, more focus should shift to partnerships, platform integrations, developer relations, improving features based on user feedback, and increasing utilization of existing solutions.

Q: What metrics indicate a DeFi marketing campaign’s effectiveness?

A: User sign-ups, investor funding secured, partnerships established, social media growth/engagement, lead generation, email list growth, conversions from traffic, and sales pipeline growth.

Author

Sviatoslav Pinchuk

Crypto Journalist (COO)

Man who simply bought some BTC for domestic needs in 2014 and then forgot about it till 2017.

The dude who got Etherium in 2017 by misclick and sold it in 2018 “just to try”.

Lost 1 Florida house in XEM in 2018, Sviatoslav finally decided to trade reasonably and now he is one of the most analytical and data-driven trader in Crypto Industry.

Has Bachelor Degree of Chinese Interpreter and deep practical experience in competitive niches SEO.

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Quantum Computing and Cryptography: The Cosmic Clash

2023 promises to be the year of an epic cosmic clash: the battle between quantum computing and cryptography. Quantum computers, with their mind-bending computational power, threaten to break traditional cryptographic systems wide open. However, the crypto community is rallying to develop quantum-resistant algorithms and blockchain solutions to safeguard our digital assets from this looming cosmic cataclysm.

Decentralized Autonomous Organizations (DAOs): The Renaissance of Governance

DAOs have transcended mere buzzwords to become the pulsating heart of blockchain-based governance. In 2023, we witness a Renaissance of DAOs, with decentralized communities using blockchain technology to make collective decisions, manage resources, and shape the destiny of digital ecosystems. This is more than just a trend; it’s a paradigm shift in how we organize and govern ourselves in the digital age.

Metaverse Mania: Cryptos in the Virtual Universe

The metaverse is no longer science fiction; it’s our current reality. Cryptos are now the native currency of the metaverse, fueling a bustling economy of virtual goods and services. From virtual real estate to digital fashion, 2023 will see an explosion of crypto-powered creativity and commerce within this ever-expanding digital universe.

Non-Fungible Tokens (NFTs): Beyond Art and Collectibles

While NFTs initially captured the world’s attention through digital art and collectibles, their applications in 2023 will transcend these realms. Expect to see NFTs infiltrating industries such as real estate, healthcare, and education, revolutionizing ownership, authentication, and provenance verification across various sectors.

Green Crypto: The Rise of Eco-Friendly Coins

Environmental concerns have cast a long shadow over the crypto space. In 2023, the crypto community is rallying for sustainability. Eco-friendly coins are on the rise, powered by innovative consensus mechanisms that require significantly less energy than traditional proof-of-work systems. These green cryptos are not only environmentally responsible but also align with the ethical principles of a rapidly evolving world.

Regulatory Realities: Navigating the Legal Maze

As the crypto space matures, regulatory bodies worldwide are tightening their grip. 2023 will see an increasing convergence of crypto and regulatory frameworks. However, this doesn’t mean the end of innovation; rather, it signifies a new era of legitimacy and acceptance, with governments and industry players working hand in hand to establish a robust framework for the crypto economy.

DeFi 2.0: Beyond Yield Farming

Decentralized Finance (DeFi) is leveling up in 2023. Beyond the initial frenzy of yield farming and liquidity mining, DeFi 2.0 is set to bring advanced financial instruments and services to the masses. Expect to see the integration of insurance, derivatives, and more, all facilitated by smart contracts and blockchain technology.

Interoperability: Bridging the Blockchain Divide

In the interconnected world of cryptocurrencies, the need for seamless interoperability between blockchains is paramount. 2023 will witness a wave of interoperability solutions designed to bridge the gap between different blockchain ecosystems, enabling smoother and more efficient transactions across chains.

Tokenization of Real-World Assets: Unlocking Trillions

The tokenization of real-world assets, from art to real estate, is set to unlock trillions of dollars in previously illiquid assets. 2023 will see an influx of tokenized assets on blockchain platforms, democratizing access to investments and revolutionizing traditional finance.

Cross-Chain DeFi: A Multiverse of Possibilities

Cross-chain DeFi protocols are breaking down the barriers between blockchain networks. This trend is unlocking a multiverse of possibilities, where users can seamlessly move assets and access services across different blockchains, ultimately fostering greater liquidity and innovation.

Conclusion

As we embark on this exhilarating journey through 2023, the crypto landscape beckons with untold opportunities, unforeseen challenges, and a sense of boundless wonder. The top crypto trends we’ve unveiled in this comprehensive guide are the beacons guiding us through the uncharted territories of the blockchain revolution. Brace yourself for a year of quantum clashes, metaverse marvels, and eco-friendly evolution. The future of finance is here, and it’s crypto-fueled, decentralized, and rife with possibilities beyond imagination. Embrace the crypto Renaissance of 2023, and let’s navigate this digital odyssey together.

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Blockchain Developer Average Salary

One of the most compelling reasons to become a blockchain developer is the potential for a high salary. As a highly paid blockchain developer, you can earn a substantial income, often much higher than other types of developers. According to a recent survey, the average blockchain developer salary in the United States is around $130,000 per year. However, this can vary significantly based on factors such as experience, location, and the company you work for. Senior developers can earn even more, sometimes exceeding $200,000 per year. These figures highlight the demand for blockchain developers and the lucrative nature of this career path.

Big Companies Are Investing in Blockchain

Another reason to consider a career as a blockchain developer is the increasing investment in blockchain technology by major companies. Many big companies like IBM, Microsoft, and JPMorgan Chase are investing billions of dollars in blockchain technology. These companies are developing their own blockchain applications and platforms, creating a surge in demand for skilled blockchain cloud service developers. This trend is likely to continue as more companies recognize the potential of blockchain technology to transform their business operations and create new opportunities. Therefore, becoming a blockchain developer can lead to job opportunities with some of the world’s biggest and most innovative companies.

Blockchain Use Cases

Blockchain technology is not just limited to cryptocurrencies; it has a wide range of applications across various industries. Some common blockchain use cases include supply chain management, identity verification, voting systems, and real estate transactions. For example, blockchain can be used to create a transparent and immutable record of a product’s journey from the manufacturer to the retailer, helping to reduce fraud and increase efficiency. Additionally, blockchain can be used to create secure and transparent voting systems, reducing the risk of fraud and making it easier to verify the results. Understanding these different blockchain use cases can help you as a developer to create innovative applications that solve real-world problems.

Which Blockchain Should I Use?

There are several different blockchain platforms available, each with its own unique features and capabilities. Ethereum is the most popular blockchain platform for developing decentralized applications (dApps) and smart contracts. It uses a programming language called Solidity, which is specifically designed for writing smart contracts on the Ethereum blockchain. Other popular blockchain platforms include Binance Smart Chain, Polkadot, and Cardano. When deciding which blockchain to use for your application, you should consider factors such as the programming languages supported, the level of community support, and the transaction fees. Ultimately, the best blockchain for your application will depend on your specific requirements and the features of the blockchain.

Which Programming Languages Are Required for Blockchain?

The programming languages required for blockchain development depend on the blockchain platform you are using. For example, to develop applications on the Ethereum blockchain, you will need to learn Solidity, a programming language specifically designed for writing smart contracts on the Ethereum blockchain. Other commonly used programming languages for blockchain development include JavaScript, Python, and Go. If you are already a developer, you may already have some of these skills, but if you are starting from scratch, you will need to learn these programming languages to become a blockchain developer.

Learn Blockchain

Learning blockchain technology is essential to becoming a blockchain developer. You will need to understand the fundamentals of blockchain, how it works, and how to develop applications on the blockchain. There are many online courses and resources available that can help you get started mastering blockchain. These courses often include step-by-step tutorials, hands-on projects, and quizzes to test your knowledge. Additionally, there are many books and online tutorials available that can help you learn blockchain at your own pace. It is important to practice your skills by developing your own blockchain applications and experimenting with different blockchain platforms.

Zero to Blockchain Developer

Becoming a blockchain developer from scratch may seem like a daunting task, but with the right resources and a dedicated approach, it is entirely possible. Here is a step-by-step guide to becoming a blockchain developer from scratch: Learn the fundamentals of blockchain technology. You can start by taking online courses or reading books on blockchain technology. Learn the programming languages required for blockchain development. This may include languages such as Solidity, JavaScript, Python, and Go. Practice your skills by developing your own blockchain applications and experimenting with different blockchain platforms. Join online communities and forums related to blockchain development. This can help you connect with other developers, share your work, and get feedback. Build a portfolio of your work. This can include any personal projects, freelance work, or contributions to open-source projects. Apply for blockchain developer jobs or freelance opportunities. Having a portfolio of your work and a strong online presence can help you stand out to employers. Remember, becoming a blockchain developer is a journey, and it is okay to take it one step at a time. With dedication and practice, you can become a highly paid blockchain developer and contribute to the exciting world of blockchain technology.

Does a Blockchain Developer Really Do?

A blockchain developer is responsible for developing and maintaining blockchain applications and systems. This may involve designing and implementing smart contracts, developing decentralized applications (dApps), and optimizing the performance of blockchain applications. Additionally, blockchain developers may be involved in the design and development of blockchain networks and platforms. Typical tasks for a blockchain developer may include writing code, testing applications, debugging issues, and collaborating with other developers on a team. Ultimately, the role of a blockchain developer may vary depending on the project and the organization they work for.

Does It Take to Become a Blockchain Developer?

The time it takes to become a blockchain developer will depend on your starting point and the amount of time you can dedicate to learning. If you are starting from scratch and need to learn the programming languages required for blockchain development, it may take longer. However, if you are already a developer and have some programming experience, you may be able to get started mastering blockchain more quickly. On average, it may take anywhere from a few months to a year or more to become a proficient blockchain developer. It is important to practice your skills regularly and seek feedback from other developers to improve your skills.

Can I Learn Blockchain as My First Language?

While it is possible to learn blockchain as your first programming language, it may be more challenging than starting with a more general-purpose programming language like JavaScript or Python. Blockchain development involves writing smart contracts and developing decentralized applications (dApps), which can be more complex than traditional applications. Additionally, learning a blockchain-specific programming language like Solidity may limit your options for other types of development. Therefore, it may be more beneficial to start with a general-purpose programming language and then move on to blockchain development once you have a solid foundation in programming.

Conclusion

Becoming a blockchain developer is an exciting and rewarding career path. With the increasing investment in blockchain technology by major companies and the potential for a high salary, there has never been a better time to become a blockchain developer. Whether you are just getting started mastering blockchain or looking to level up your skills, this guide provides a step-by-step approach to becoming a blockchain developer from scratch. With dedication and practice, you can become a highly paid blockchain developer and contribute to the exciting world of blockchain technology.

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In the captivating realm of cryptocurrencies, Ethereum has emerged as a prominent figure, captivating the attention of investors and enthusiasts alike. The trajectory of Ethereum’s price has been a subject of intense scrutiny, mirroring the ever-fluctuating nature of the market. This article delves deep into the intricate web of factors that sway Ethereum’s price movements, while also shedding light on the role of MEXC, a prominent cryptocurrency exchange, in shaping Ethereum’s eventful journey.

The Genesis of Ethereum: A Concise Recap

Before we embark on an expedition through Ethereum’s price nuances, let’s rewind the clock to its origins. Launched in 2015 by the visionary Vitalik Buterin, Ethereum introduced the revolutionary concept of smart contracts and decentralized applications (DApps). This innovation paved the way for countless possibilities, igniting the interest of developers, tech aficionados, and investors across the globe.

Ethereum’s Price Dynamics: A Roller Coaster of Values

Ethereum price history is a tale of dramatic peaks and valleys, mirroring both market sentiment and the underlying technological progress. The cryptocurrency space is notorious for its volatility, and Ethereum embodies this volatility wholeheartedly. Starting from humble beginnings, Ethereum experienced a meteoric rise during the 2017 bull market, reaching an all-time high of over $1,400. However, what followed was a substantial correction, underscoring the unpredictable nature of the market.

Influential Factors that Steer Ethereum’s Price

1. The Pulse of Market Sentiment: The heartbeat of cryptocurrency prices is intricately tied to investor sentiment. Positive news, regulatory breakthroughs, and endorsements from influential figures can trigger substantial price swings. Conversely, negative developments can lead to abrupt drops in value.
2. Technological Evolution: Ethereum’s price trajectory closely aligns with its technical advancements. The ongoing transition from the energy-intensive proof-of-work (PoW) consensus mechanism to the environmentally friendly proof-of-stake (PoS) mechanism in Ethereum 2.0 holds immense potential to boost scalability and sustainability.
3. The March of Adoption: Ethereum’s price evolution is intertwined with the burgeoning decentralized finance (DeFi) ecosystem and the proliferation of non-fungible tokens (NFTs) on its blockchain. The increased utilization of the network positively resonates with its market value.
4. Competitive Landscape and Interplay: Ethereum faces competition from various smart contract platforms. The rise of alternative platforms offering scalability and cost-effectiveness can divert attention and investments away from Ethereum.

MEXC’s Role in the Ethereum Price Canvas

Amidst Ethereum’s price landscape, MEXC emerges as a pivotal figure, orchestrating Ethereum trading and exerting an influence on its price dynamics. As a leading cryptocurrency exchange, MEXC significantly shapes the Ethereum narrative:

1. Liquidity as the Anchor: MEXC contributes to Ethereum’s stability by providing ample liquidity to the market. Robust liquidity levels mitigate the risk of price manipulation and enhance the precision of market valuations.
2. Volume: A Resonant Beat: Ethereum’s trading volume on platforms like MEXC reflects its demand. Escalating trading volume can propel price upswings, while subdued volume might hint at impending stagnation.
3. Illuminating Price Discovery: MEXC stands as a beacon for price discovery. Traders from diverse corners of the world convene on the platform to execute trades, culminating in a price that encapsulates global sentiment.
4. Pulse of Trends: Through trading data, order book analysis, and price charts, MEXC offers a window into market trends. These insights equip investors with the tools to make informed decisions.

Navigating the Volatility: MEXC as the North Star

Ethereum’s volatility presents both opportunities and challenges for traders and investors. MEXC comes to the rescue with an array of tools:

1. Empowered Trading Choices: MEXC presents an array of trading options, encompassing spot, margin, and futures trading. This versatility empowers users to tailor strategies according to market conditions.
2. Guardians of Risk Management: MEXC incorporates risk management tools such as stop-loss and take-profit orders. These safeguards shield users from potential losses and help lock in profits.
3. Knowledge is Armor: MEXC’s educational resources, spanning articles, tutorials, and webinars, function as armor against market uncertainty. Armed with knowledge, users are better equipped to navigate the Ethereum terrain.

Conclusion

Ethereum’s journey through price fluctuations is a testimony to the dynamic nature of the cryptocurrency realm. The price is sculpted by an intricate fusion of factors, ranging from technological strides to investor sentiment. In this ever-evolving landscape, exchanges like MEXC stand tall, facilitating Ethereum trading and molding its price trajectory. Whether you’re an astute trader or an inquisitive investor, a profound grasp of these dynamics can empower you to tread the Ethereum path with confidence, guided by the indomitable spirit of MEXC.

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The Invention of Cryptocurrency

Before we dive into the world of undervalued cryptocurrencies, it’s important to understand how this technology came into existence. Cryptocurrencies are a type of digital currency that utilizes encryption techniques to regulate the generation of units of currency and verify the transfer of funds. The very first cryptocurrency, Bitcoin, was launched in 2009 by an anonymous individual or group operating under the pseudonym Satoshi Nakamoto. Bitcoin’s primary aim was to develop a decentralized form of currency that could be used without the need for intermediaries such as banks or governments.

The Growth of Cryptocurrency

Since the inception of Bitcoin, the cryptocurrency market has grown exponentially. Currently, there are over a thousand cryptocurrencies in the market with a total market capitalization of over $1 trillion. Despite the popularity of cryptocurrencies like Bitcoin and Ethereum, there are several undervalued cryptocurrencies that have the potential to generate significant returns.

Top 5 Undervalued Cryptocurrencies

1. Cardano (ADA)

Cardano is a decentralized platform that uses blockchain technology to create smart contracts and decentralized applications. The platform was created by Charles Hoskinson, one of the co-founders of Ethereum. Cardano is often referred to as the “Ethereum Killer” because it aims to solve many of the scalability and security issues that Ethereum currently faces. Despite its potential, Cardano remains relatively undervalued with a market cap of around $40 billion.

2. Stellar (XLM)

Stellar is a decentralized platform that allows for the transfer of money across borders. The platform was created by Jed McCaleb, one of the co-founders of Ripple. Stellar is often referred to as the “poor man’s Ripple” because it aims to provide similar services to Ripple at a lower cost. Despite its potential, Stellar remains relatively undervalued with a market cap of around $10 billion.

3. Chainlink (LINK)

Chainlink is a decentralized oracle network that connects smart contracts to real-world data. The platform was created by Sergey Nazarov and Steve Ellis in 2017. Chainlink is often referred to as the “middleware of the blockchain” because it aims to solve the problem of how to connect smart contracts to external data sources. Despite its potential, Chainlink remains relatively undervalued with a market cap of around $12 billion.

4. VeChain (VET)

VeChain is a decentralized platform that uses blockchain technology to track supply chain information. The platform was created by Sunny Lu in 2015. VeChain is often referred to as the “blockchain for business” because it aims to provide solutions to problems that businesses face when tracking their supply chains. Despite its potential, VeChain remains relatively undervalued with a market cap of around $7 billion.

5. Theta (THETA)

Theta is a decentralized video streaming platform that uses blockchain technology to reward users for sharing their bandwidth. The platform was created by Mitch Liu and Jieyi Long in 2018. Theta is often referred to as the “Netflix of the blockchain” because it aims to provide a decentralized alternative to traditional video streaming services. Despite its potential, Theta remains relatively undervalued with a market cap of around $3 billion.

The Future of Cryptocurrency

Absolutely, the world of cryptocurrency is constantly evolving, and undervalued cryptocurrencies have the potential to deliver strong returns. However, it’s crucial to conduct thorough research and make informed decisions before investing in any cryptocurrency. While Bitcoin and Ethereum are popular choices, there are many other cryptocurrencies with unique solutions to problems that individuals and businesses face. It’s important to keep an eye on the market and stay informed to make the best investment decisions.

Conclusion: The Fascinating World of Undervalued Cryptocurrencies

That concludes our discussion on undervalued cryptocurrencies to watch in 2021. These digital assets have the potential to provide strong returns, but it’s important to remember that the cryptocurrency market is highly volatile and unpredictable. As with any investment, it’s important to do thorough research, assess the risks, and make informed decisions. With careful consideration and a long-term investment strategy, investors can potentially reap the rewards of these undervalued cryptocurrencies.

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What is Cryptocurrency Fundamental Analysis?

Cryptocurrency fundamental analysis is the process of assessing a cryptocurrency’s underlying value based on its financial and technical characteristics. Fundamental analysis assesses a cryptocurrency’s market capitalization, liquidity/volume, supply mechanisms, number of transactions, cost of transactions, fees paid, hash rate and amount staked, whitepaper, competitors, team, and tokenomics.

Financial Metrics

Market Capitalization: Market capitalization is the total value of the cryptocurrency’s circulating supply. This gives an indication of the cryptocurrency’s overall market size and its potential for future growth.

Liquidity and Volume: Liquidity and volume are important indicators of the cryptocurrency’s trading activity. Liquidity is a measure of how quickly a cryptocurrency can be bought and sold without significantly affecting its price. Volume is a measure of the total amount of cryptocurrency being traded on exchanges in a given period.

Supply Mechanisms: Cryptocurrencies are created and released into circulation using a variety of supply mechanisms. These mechanisms, such as proof-of-work (PoW) and proof-of-stake (PoS), dictate how new coins are created and how transactions are processed.

On-Chain Metrics

Number of Transactions: The number of transactions is a measure of the amount of activity on the blockchain. It can be used to determine the overall health of the network and the level of adoption.

Cost of Transactions: The cost of transactions is a measure of the cost to send transactions on the blockchain. This is an important metric, as it can indicate the level of user adoption and the efficiency of the network.

Fees Paid: Fees paid is a measure of the total fees paid to miners to process transactions on the blockchain. This is an important metric, as it indicates the profitability of the network and the amount of incentives miners have to keep the network running.

Hash Rate and the Amount Staked: The hash rate is a measure of the amount of computing power being used to process transactions on the blockchain. This is an important metric, as it indicates the security of the network. The amount staked is a measure of the amount of coins held by users as an incentive to keep the network running.

Project Metrics

The Whitepaper: A cryptocurrency’s whitepaper provides a detailed overview of the project, including its goals and objectives, the team’s vision, and the technology behind the project.

Competitors: It is important to understand who a cryptocurrency’s competitors are in order to assess the project’s potential for success.

The Team: The team behind a cryptocurrency project is an important indicator of its potential for success. It is important to assess the team’s qualifications and track record of success.

Tokenomics: Tokenomics refers to the economics behind a cryptocurrency project. It is important to understand the project’s tokenomics in order to assess its potential for success.

Which cryptocurrencies gained in value in 2022?

Cryptocurrency markets experienced tremendous growth in 2022, with many digital assets increasing in value significantly. The following cryptocurrencies rose in price the most during the year:

Nest Protocol (NEST): +230%

Nest Protocol (NEST) experienced tremendous growth in 2022. The decentralized finance (DeFi) token surged 230%, becoming one of the top-performing digital assets of the year. NEST was released in 2021 and quickly gained popularity due to its low transaction fees and ability to earn interest on deposited funds.

Trust Wallet (TWT): +90%

Trust Wallet (TWT) saw great gains in 2022, with the price of the token increasing 90%. TWT is a multi-chain wallet and decentralized application (dApp) platform, allowing users to securely store, send, and receive digital assets. TWT is supported by a wide range of blockchains, including Ethereum, Binance Smart Chain, and Tron.

GMX (GMX): +90%

GMX (GMX) saw a similar increase in value during 2022, with the price of the token rising 90%. GMX is a blockchain-based platform for creating and trading derivatives, allowing users to make money from price changes in digital assets. The platform also allows users to hedge their positions and create custom trading pairs.

Shardus (ULT): +87%

Shardus (ULT) saw impressive gains in 2022, with the price of the token increasing 87%. ULT is a distributed ledger technology (DLT) platform that allows users to securely store, transfer, and trade digital assets. ULT is designed to be highly secure and scalable, with a focus on providing enterprise-level solutions.

PlatonCoin (PLTC): +61%

PlatonCoin (PLTC) also experienced solid gains in 2022, with the price of the token increasing 61%. PLTC is a blockchain-based platform that allows users to securely store, transfer, and trade digital assets. The platform also provides a range of enterprise-level solutions, such as smart contracts and decentralized applications (dApps).

SSV Network (SSV): +47%

SSV Network (SSV) saw strong growth in 2022, with the price of the token increasing 47%. SSV is a decentralized storage platform that allows users to securely store and transfer data. The platform is designed to be secure and scalable, providing enterprise-level storage solutions.

BinaryX (BNX): +13%

BinaryX (BNX) experienced modest gains in 2022, with the price of the token increasing 13%. BNX is a blockchain-based decentralized exchange (DEX) that allows users to securely trade digital assets. The platform also provides a range of trading tools, such as margin trading and limit orders.

Gains Network (GNS): +8%

Gains Network (GNS) also saw modest gains in 2022, with the price of the token increasing 8%. GNS is a decentralized finance (DeFi) platform that allows users to securely store and transfer digital assets. The platform also provides a range of DeFi services, such as yield farming and staking.

Conclusion

Cryptocurrency fundamental analysis provides insight into the underlying value of a cryptocurrency and its potential for success. By assessing the financial metrics, on-chain metrics, and project metrics, investors can make informed decisions when considering a cryptocurrency purchase.

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Blockchain development on Etherium smart contracts or any other platform created for that purpose is easier and as such, no knowledge base is needed.

Smart contracts are a ready-made tool for developers, which ensures the fulfillment of the conditions put into it, which must be entered by the programmer. The main difficulty that may face a novice developer of smart contracts – the lack of training materials. At the same time, creating a smart contact is a highly responsible task, because even a minor omission in the code can make the system vulnerable to hacker attacks.

Programming and coding skills are not enough to create your own blockchain architecture. A developer must know all the key features of the technology. This will require additional study of:

The basics of blockchain and its types;
principles of work and chain building;
cryptography and hashing algorithms.

Blockchain is an open technology and most information can now be found on your own. You can learn for free, as most blockchain projects have open source code, which is available for study on the GitHub service. But if you focus on the speed of learning, you should pay attention to courses for developers, as most open-source information gives only superficial knowledge, and you will have to spend enough time to filter the data.

On the other hand, when attending courses, there is a chance to simply adopt the knowledge of the teacher and copy his actions, so the best option is to attend courses, combined with self-study.

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Programming the blockchain architecture
Before a blockchain can be released, the important functions that make up its architecture and protocols must be defined. This must be written in code. For example, before the Bitcoin blockchain was released in 2009, the rules and regulations governing it were coded in C++. This type of coding is usually done using languages such as c and java, which run closer to the machine.

Creating a smart contract or decentralized application (DApp)
In a conventional centralized application, the backend code runs on centralized servers, while the DApp backend code runs on a decentralized peer-to-peer network. Similar to an app, a DApp can have its own front-end code written in any language and user interfaces that can make calls to the back-end.

Popular Blockchain programming platforms

Hyperledger
Hyperledger is a comprehensive open source blockchain project that helps develop technology and through leadership, it provides relevant tools, training and events to support the collaborative development of blockchain-based distributed ledgers. Its goal is to provide a modular blockchain technology that contains a rich, easy-to-use application programming interface (API). Hyperledger reduces security risks and ensures that only parties who wish to execute a transaction are parties to the transaction. Hence, Hyperledger provides all the features of blockchain architecture, data privacy, information sharing and immutability.

Ethereum
Ethereum is an open-source blockchain platform for developing decentralized applications or DApps that run on blockchain technology.The Ethereum blockchain platform facilitates the creation of scripts or smart contracts that run through nodes on the network. It simply does not track transactions but also programs them. Ethereum offers numerous programming options, C++, Go, Python, Java, etc. Smart contracts are created using Solidity, a contract-oriented high-level programming language.

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A digital signature is basically a function that takes a string as input and returns an alphanumeric string of fixed size. The output string is known as the digital signature or hash of the input message. It is important to note that the function by which we obtain the digital signature is “irreversible” in the sense that it can compute the hash given the input string. However, given a hash, it is almost impossible to compute the input string. In addition, it is also almost impossible to find 2 values that have the same hash.

Here, essentially, we are trying to say the following:

It is easy to compute hash1 from input1 and hash2 from input2.
It is virtually impossible to compute input1 given the value of hash1. Similarly for input2 and hash2.
It is almost impossible to find different input1 and input2 such that hash1 = hash2.
Such hashing functions are carefully designed by cryptographers after years of research. Most programming languages have a built-in library function to calculate the hash of a certain input string.

Why are we talking about a hash function?

Well, blockchain as a concept relies heavily on hashing. The idea is that in a blockchain, we have an ordered chain of blocks such that each block contains the following information:

The hash of the previous block.
The list of operations.
Hash itself.

Let’s take an example. Consider the following simple block: [0, “X paid Y $100”, 91b452].

Here, since this is the first block of the Blockchain, the hash of the previous block is 0. The transaction list contains only 1 transaction – X paid Y $100. The hash itself is calculated as follows:

hash_itself = Hash (Transaction list, Previous block hash)

Essentially, we combine the transaction list and the hash of the previous block as a single input string and pass it to the hashing function to get the value of hash_itself.

Such blocks, where the hash of the previous block is 0, are called Generis Blocks. A Genesis block is essentially the very first block in the Blockchain.

Now suppose we want to add some more blocks to this blockchain. Let block1 = [91b452, “Y paid $20 to Z, X paid $10 to P”, 8ab32k].

Here 91b452 is nothing but the hash of the previous block (Genesis block). There are 2 transactions:

Y paid $20 to Z
X paid $10 to P

Finally, we have the hash_itself value, which is basically Hash(“Y paid $20 to Z, X paid $10 to P”, 91b452). This turns out to be 8ab32k.

Pictorially, our blockchain looks like this:

What’s so special about this “data structure”?

Well, the idea is that if someone corrupts the blockchain, say by changing a transaction in the Genesis block – changing “X paid $100 to Y” to “Y paid $100 to X”, it will change the hash value of 91b452. As a result, there will be a mismatch of this hash value in block 1 (remember that the first value of each block is the hash value of its parent block). As a result, the chain becomes invalid.

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